Case Studies
Growth systems, argued in public.
Narrative-led GTM and positioning memos for companies I don't work for, built to show how I'd reason through a real growth problem, not just that I can use a tool. Organized by the kind of problem each one solves.
Growth challengeThe Next Dollar: A $100M Capital Allocation Decision
An interactive walkthrough of Samsara's $100M growth-capital allocation across three engines, including where the first instinct was wrong and what six months of data said instead.
Product launch strategy
Pricing the Resolution: HubSpot's AI Agent Pricing Model
A commercial pricing memo for HubSpot's AI Customer Agent: why the highest price you can charge is rarely the price you should charge, and how outcome-based pricing beats a flat per-resolution rate.
Narrative
Positioning KonfHub in a Fast-Growing Events Market
A product marketing positioning memo for KonfHub: sizing the market, a SWOT against incumbents, and the one segment worth betting the roadmap on.