I can help you GROW

GO-TO-MARKET STRATEGY ✳ PRODUCT POSITIONING ✳ PRODUCT LAUNCHES ✳ CUSTOMER SEGMENTATION ✳ COMPETITIVE INTELLIGENCE ✳ SALES ENABLEMENT ✳ MARKET RESEARCH ✳ LIFECYCLE MARKETING ✳ CUSTOMER JOURNEY OPTIMIZATION ✳ AI-NATIVE EXECUTION ✳ SEO ✳ A/B TESTING ✳ GO-TO-MARKET STRATEGY ✳ PRODUCT POSITIONING ✳ PRODUCT LAUNCHES ✳ CUSTOMER SEGMENTATION ✳ COMPETITIVE INTELLIGENCE ✳ SALES ENABLEMENT ✳ MARKET RESEARCH ✳ LIFECYCLE MARKETING ✳ CUSTOMER JOURNEY OPTIMIZATION ✳ AI-NATIVE EXECUTION ✳ SEO ✳ A/B TESTING ✳

About Me

Hi, I am Sairus.

I grew up believing you had to leave home to build a career worth having, so I did. Four years later that instinct is a habit: don't assume the playbook fits, rebuild it from what's actually true about the market in front of you. It's taken me from writing seller stories inside a Flipkart marketplace with 340K monthly sessions, to scaling an ed-tech platform past 100K monthly actives, to now owning go-to-market for a $6M automotive portfolio sold to OEMs and Tier-1 buyers across India, Southeast Asia, and beyond.

I started outside the tier-1 bubble myself, and I still build like it. The AI workflows I write do the busywork so the strategy gets the attention. AI-native isn't a line on my resume, it's a GPT-powered audit tool that cut my team's content review time by 70%, from 4 hours to under 1.5.

$9M

Quarterly channel revenue contributed to

+30%

Monthly active user growth

+43%

Weekly active seller growth

How I Think

Three things I've stopped taking on faith

Not a manifesto. Just what four years of shipping GTM across three very different businesses actually taught me.

Positioning is a business decision, not a slogan.

GTM only sticks when it's built around what a buying committee actually decides on, not clever copy.

India isn't one market. It's a stack of them.

Tier-1 automotive procurement and a WhatsApp marketplace seller need two different arguments.

AI should remove the busywork, not the judgment.

I build the workflow, a GPT audit that catches 115+ content issues, so more time goes to the actual call.

Case Studies

Growth systems, argued in public.

Narrative-led GTM and positioning memos for companies I don't work for, built to show how I'd reason through a real growth problem.

Growth challenge

Featured

The Next Dollar: A $100M Capital Allocation Decision

An interactive walkthrough of Samsara's $100M growth-capital allocation across three engines, including where the first instinct was wrong and what six months of data said instead.